Questions worth a straight answer.

CRM stands for customer relationship management. A CRM is the system a business uses to keep every enquiry, customer, conversation and deal in one place, so that anyone who needs to pick up a relationship can see its full history. In practice it replaces the combination of a spreadsheet, a shared mailbox and someone's memory.

Lead management is what happens between an enquiry arriving and it becoming a real opportunity: capturing it from whichever channel it came in on, recording its source, assigning an owner, following up on time, and qualifying it in or out. It is the part of the sales process where most businesses lose the most money without noticing.

In Insta AI 365, AI is not a separate chatbot bolted on the side. Ira reads the records in your workspace — the lead, the deal, the conversation history — and answers from that context, so responses are grounded in your data rather than generated from general knowledge. Each plan includes a monthly allowance of AI credits per user.

A spreadsheet stores what someone typed into it. A CRM captures what happened: a lead arrives with its source attached, an email or WhatsApp message attaches itself to the record, a stage change is recorded with who made it. The practical difference shows up in a busy month, when a spreadsheet stops being updated and a CRM does not.

Pricing is per user per month and VAT may apply. Essential is AED 49, Growth is AED 79 and AI Pro is AED 99. Each plan includes a monthly allowance of Ira AI credits per user. We do not offer a free trial. The pricing page reads the live plan catalogue, so what you see there is what the platform bills against.

You are told, clearly, at the point you hit it — with the resource, the limit and your options. Limits are enforced by the platform rather than only shown in the interface, so an import, an API call or an incoming lead from an ad is subject to the same capacity as manual entry. Existing data is never deleted because you reached a limit.

Each organisation's data is isolated from every other organisation, access is controlled by role-based permissions, integration credentials and OAuth tokens are encrypted at rest and never returned to the browser, and every file upload is scanned for malware before it is stored. Record changes are recorded in an audit trail.

No. We do not offer a free trial. Plans are billed per user per month with a minimum of three users, and you can book a live walkthrough with us before committing so you are not buying blind.