Forms. CRM. WhatsApp. A more connected way to grow. Meet your platform ↗
features

A whole sales workspace. Not a collection of loose ends.

Explore Insta AI 365 features for lead management, sales pipelines, forms, workflows, Ira AI, WhatsApp chatbots and Android applications.

Lead Management

Capture, assign, chase, convert.

Forms, WhatsApp, imports and the API feed one queue, deduplicated on arrival. Routing rules put an owner on each lead as it lands, and anything unowned or overdue is shown as such.

Contacts

People context on every deal.

Roles, preferences, and activity history travel with every person — so follow-ups never start from a blank page.

Companies

Clean account hierarchy.

Parent accounts, sites, and buying centers stay structured so multi-threaded deals stay readable.

Deals

Revenue truth in one view.

Amount, stage, next step, and conversation history live on the deal — not in chat threads outside the CRM.

Pipeline

Stages, forecasts, velocity.

Board and forecast views show stalled stages, aging deals, and velocity so leaders coach with evidence.

Calendar

Meetings tied to records.

Site visits and demos link to leads and deals. Prep notes and outcomes write back to the timeline.

Tasks

Work that closes deals.

Human tasks and AI-suggested next actions share one list — prioritized by deal value and urgency.

Invoices

Quote to cash in CRM.

Generate invoices from won deals or quotations without re-keying line items into another finance tool.

Payments

Collections you can trust.

Track payment status against invoices and deals so collections and sales share the same truth.

Products

Catalogs and line items.

Price books and SKUs feed quotations and invoices — Ira can draft quotes from live catalog data.

Projects

Availability to confirm.

Projects is listed in the product catalogue but is not included in any currently published plan. Contact the team to discuss availability.

Documents

Files on the right record.

Contracts, drawings, and proposals attach to the deal or project — searchable when Ira needs context.

Reports

Dashboards leadership trusts.

Pipeline, conversion, call volume, and AI activity in one analytics surface — not spreadsheet exports.

Automation

Workflows that never sleep.

Triggers on stage change, inactivity, or inbound create tasks, messages, and assignments without ops babysitting.

Call intelligence

Call transcript analysis with Call Flagging AI.

Where call recordings and transcripts are available in your workspace, transcripts are analysed against your own flagging rules and summaries land on the record. Outbound calling from the CRM is not currently enabled.

Communication

One omnichannel timeline.

Calls, WhatsApp, email, and notes unify on the record so anyone can pick up the conversation.

Email

Conversations on the record.

Email runs through your own Gmail or Outlook account, and what is sent or received stays on the timeline of the lead or deal it belongs to.

WhatsApp

Messaging in deal context.

Draft, approve, and send WhatsApp from the deal. Templates respect business hours and ownership.

Mobile App

Your workspace, on Android.

Android applications for CRM and WhatsApp Business API bring your customer work with you. Request the official app link from the team.

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A CLOSER LOOK

Choose CRM features by the job they need to do

Begin with capture, ownership and follow-up. Lead management keeps enquiries organised, sales pipelines track opportunities and Forms collect structured information. Automation reduces repetitive steps, while reports help the team review the process.

Add AI assistance, call analysis or WhatsApp capabilities where they solve a specific need. Product availability and allowances differ by subscription: CRM seats and WhatsApp Business API plans are separate. Use the feature pages to understand the workflow, then check the pricing table for the edition and limits.

Questions about CRM Features: Leads, Forms, AI & Automation

Which CRM features should a sales team start with?

Prioritise lead capture, ownership, contact history, deal stages and follow-up tasks. Add workflows, reporting and AI once the team has a consistent process.

Are all Insta AI 365 features included in every plan?

No. CRM and WhatsApp are separate products, and limits and advanced capabilities vary by plan. Check the pricing table and confirm any essential requirement in a demo.

YOUR NEXT CHAPTER STARTS HERE

More meaningful conversations.
More momentum.

Bring your sales process together. Let your team move forward.

CRM + WhatsAppExplore plans →Book a demo ↗