Simple, transparent pricing.
Scale with confidence.
One workspace for your CRM, automation and Ira AI. Add power as you grow, and only pay for the seats and credits you use.
Straightforward pricing
Per user, per month. Ira AI credits are allocated per user; capacity limits below are workspace-wide.
Essential
1,000Ira AI credits per user, per month — each additional user adds the same allowance.
- Leads, contacts, companies & deals
- Sales pipeline & stages
- Workflow automation
- Communication hub & activity timeline
- Integrations (WhatsApp, Gmail, Calendar, payments)
- Ira AI assistant with monthly credits
Included capacity
- Leads
- 1,000
- Contacts
- 2,000
- Deals
- 500
- Storage
- 5 GB
- Automations
- 5
- Saved reports
- 1,000
- WhatsApp messages / month
- Not included
- Emails / month
- 2,000
Growth
2,000Ira AI credits per user, per month — each additional user adds the same allowance.
- Leads, contacts, companies & deals
- Sales pipeline & stages
- Workflow automation
- Advanced multi-step workflows
- Communication hub & activity timeline
- Integrations (WhatsApp, Gmail, Calendar, payments)
- Webhooks
- Call transcript analysis & Call Flagging AI
- Advanced reports & custom report builder
- Ira AI assistant with monthly credits
Included capacity
- Leads
- 10,000
- Contacts
- 25,000
- Deals
- 5,000
- Storage
- 20 GB
- Automations
- 50
- Saved reports
- 10,000
- WhatsApp messages / month
- 2,000
- Emails / month
- 10,000
AI Pro
5,000Ira AI credits per user, per month — each additional user adds the same allowance.
- Leads, contacts, companies & deals
- Sales pipeline & stages
- Workflow automation
- Advanced multi-step workflows
- Communication hub & activity timeline
- Integrations (WhatsApp, Gmail, Calendar, payments)
- Webhooks
- Ira AI assistant with monthly credits
- Call transcript analysis & Call Flagging AI
- Advanced reports & custom report builder
- API access
- Expanded document storage
Included capacity
- Leads
- 1,00,000
- Contacts
- 2,50,000
- Deals
- 50,000
- Storage
- 100 GB
- Automations
- 250
- Saved reports
- 1,00,000
- WhatsApp messages / month
- 20,000
- Emails / month
- 50,000
Prices exclude applicable taxes.
Add more power
exactly where you need it.
Every plan includes a monthly Ira AI credit allowance. When a busy month needs more, top-up packs can be added to any plan.
Ira AI credits
Extra Ira capacity, on demand
- Every plan includes a monthly Ira AI credit allowance per user.
- Top-up packs can be bought at any time from Billing inside the app.
- Credits are consumed only when Ira AI features are used.
- Purchased credits are drawn down only after your included allowance.
- Included credits reset each cycle; purchased credits carry over.
Top-up pack sizes and prices are shown live in Billing, so this page never quotes a figure that could be out of date.
See packs in the appCredits you can
actually trust.
Every AI action is metered fairly. You’re never charged for work that didn’t complete.
Held before an AI task runs
Charged only on success
Refunded if it fails
Included credits
Every plan comes with a monthly Ira credit allotment that resets at the start of each cycle.
Purchased credits
Buy top-up packs anytime. Purchased credits stack on top of your included allotment.
Reserve → Capture → Release
Before an AI task runs, credits are reserved. On success they're captured; if it fails, they're released back — you never lose credits to errors.
Monthly reset & ledger
Included credits reset monthly; purchased credits carry over. Every reserve, capture and release is recorded in a transparent ledger.
Every capability,
side by side.
Every figure below is read from our live plan catalogue — the same source the platform enforces limits against.
| Features | Essential₹499 / user / mo | Growth₹999 ₹749 / user / mo | AI Pro₹1,499 ₹999 / user / mo |
|---|---|---|---|
| CRM & leads | |||
| Core CRM | Included | Included | Included |
| Leads | 1,000 | 10,000 | 1,00,000 |
| Contacts | 2,000 | 25,000 | 2,50,000 |
| Companies | 500 | 5,000 | 50,000 |
| Custom fields | 25 | 100 | 500 |
| Sales pipeline | |||
| Sales pipeline | Included | Included | Included |
| Deals | 500 | 5,000 | 50,000 |
| Automation | |||
| Workflow automation | Included | Included | Included |
| Advanced workflows | Not included | Included | Included |
| Active automations | 5 | 50 | 250 |
| Workflow runs / month | 1,000 | 5,000 | 25,000 |
| AI | |||
| Included Ira AI credits / user / month | 1,000 | 2,000 | 5,000 |
| Ira AI assistant | Included | Included | Included |
| Call transcript analysis & Call Flagging AI | Not included | Included | Included |
| Ira AI requests / month | 1,500 | 3,000 | 7,500 |
| Ira AI tokens / month | 1,08,00,000 | 2,16,00,000 | 5,40,00,000 |
| Communication | |||
| Communication hub | Included | Included | Included |
| Emails / month | 2,000 | 10,000 | 50,000 |
| WhatsApp messages / month | Not included | 2,000 | 20,000 |
| Logged calls / month | Not included | 500 | 2,000 |
| Call minutes / month | Not included | 500 | 2,000 |
| Call recordings | Not included | 500 | 5,000 |
| Communication events / month | 2,000 | 10,000 | 50,000 |
| Analytics | |||
| Advanced reports | Not included | Included | Included |
| Saved reports | 1,000 | 10,000 | 1,00,000 |
| Dashboards | 3 | 20 | 100 |
| Integrations | |||
| Integrations | Included | Included | Included |
| Webhooks | Not included | Included | Included |
| REST API access | Not included | Not included | Included |
| API requests / month | 10,000 | 50,000 | 2,50,000 |
| Webhook deliveries / month | 2,000 | 10,000 | 50,000 |
| Storage | |||
| Expanded document storage | Not included | Not included | Included |
| File storage | 5 GB | 20 GB | 100 GB |
| Collaboration | |||
| Projects | Not included | Not included | Not included |
Prices are per user, per month and exclude GST. Ira AI credits are allocated per user; every other limit below is workspace-wide. Limits are enforced by the platform, so an entitlement of zero is shown as not included rather than as a number.
See how the platform works.
Every plan is the same workspace — the difference is capacity and how much of the AI you get. These are the parts your team spends most of its day in.
- Lead ManagementCapture from forms, WhatsApp, imports and the API — deduplicated and assigned as they land.
- Sales PipelineStages you define, deal value and time-in-stage, so you can see what will actually close.
- AI-powered AutomationTriggers on real events — a lead created, a stage changed, a follow-up date passed.
- Ira AIAnswers from your own records, inside the permissions of whoever asked. Credits are included per seat.
- Call Recording IntelligenceUpload a recording and get a summary, the objections and commitments, and tasks on the deal.
Ready to get started?
Bring in your existing leads and set up one routing rule. Per user, per month.
Pricing questions,
answered.
Is there a free trial?
How do AI Credits work?
Can I purchase additional AI Credits?
Do unused AI Credits expire?
How is seat pricing calculated?
Can I upgrade or downgrade my plan?
Do you have an Enterprise plan?
What security controls are included?
Need something custom?
Talk to our team.
A custom Ira AI credit allocation and custom limits, scoped around how your business actually works. Tell us what you need and we will tell you plainly what we can and cannot do — single sign-on is not implemented today, and we do not publish an uptime SLA.