InstaEssential
For a clear, connected start.
₹499 / user / month
3 users minimum · Billed monthly · GST extra
Choose Essential- 1,000 leads · 2,000 contacts
- 5 workflow automations
- 1,000 Ira credits per user
- Core CRM and communication
Choose your starting point.
Grow your whole business.
Compare all Insta AI 365 CRM and WhatsApp plans. CRM starts at ₹499/user/month with 3 users; WhatsApp at ₹499/number/month. GST and Meta fees extra.
01 / AI CRM
Your sales process, connected.
Per user, per month. Minimum 3 users. Ira AI included in every seat.
Growth
For a team building momentum.
₹749 / user / month
3 users minimum · Billed monthly · GST extra
Choose Growth- 10,000 leads · 25,000 contacts
- 50 workflow automations
- 2,000 Ira credits per user
- Call intelligence & advanced reports
AI Pro
For more capacity and AI.
₹999 / user / month
3 users minimum · Billed monthly · GST extra
Choose AI Pro- 1,00,000 leads · 2,50,000 contacts
- 250 workflow automations
- 5,000 Ira credits per user
- REST API & expanded storage
GST extra. Capacity limits are workspace-wide; Ira credits are per user. No free trial.
02 / WHATSAPP BUSINESS API
Conversations that move business.
Per business number, per month. Choose the messaging toolkit you need.
Lite
For your first connected conversations.
₹499 / number / month
Per WhatsApp Business number · GST extra
Choose Lite- Shared inbox & campaigns
- 3 chatbots · 100 tags
- 1,000 message templates
- No workflow automation or AI
Business API
For conversations with a next step.
₹999 / number / month
Per WhatsApp Business number · GST extra
Choose Business API- Shared inbox & campaigns
- Unlimited chatbots, tags & templates
- Workflow automation
- API access & webhooks
AI Optimisation
For AI-assisted messaging workflows.
₹1,499 / number / month
Per WhatsApp Business number · GST extra
Choose AI Optimisation- Everything in Business API
- AI-written message templates
- Prompt-based campaign assistance
- AI assistance for bots & workflows
₹0 markup on Meta messaging feesMeta fees billed separatelyCRM & leads purchased separatelyYour number connected through Meta setup
THE RIGHT PRODUCT FOR THE JOB
Start with what your team needs.
Two products, one clear decision.
Choose CRM when…
You need to capture and manage leads, track deals, coordinate follow-ups, use Ira AI and connect quotes, invoices and payments.
See CRM plans ↑Choose WhatsApp when…
You need a business number with campaigns, templates, chatbot journeys and a shared team inbox. Workflow automation starts on Business API.
See WhatsApp plans ↑Need both?
Choose the CRM seats your team needs and a WhatsApp subscription for your number. They are separate subscriptions; our team can help you plan setup.
Plan your workspace →EVERY LIMIT, IN THE OPEN
CRM plans, in detail.
| Features | Essential₹499 / user / mo | Growth₹999 ₹749 / user / mo | AI Pro₹1,499 ₹999 / user / mo |
|---|---|---|---|
| CRM & leads | |||
| Core CRM | Included | Included | Included |
| Leads | 1,000 | 10,000 | 1,00,000 |
| Contacts | 2,000 | 25,000 | 2,50,000 |
| Companies | 500 | 5,000 | 50,000 |
| Custom fields | 25 | 100 | 500 |
| Sales pipeline | |||
| Sales pipeline | Included | Included | Included |
| Deals | 500 | 5,000 | 50,000 |
| Automation | |||
| Workflow automation | Included | Included | Included |
| Advanced workflows | Not included— | Included | Included |
| Active automations | 5 | 50 | 250 |
| Workflow runs / month | 1,000 | 5,000 | 25,000 |
| AI | |||
| Included Ira AI credits / user / month | 1,000 | 2,000 | 5,000 |
| Ira AI assistant | Included | Included | Included |
| Call transcript analysis & Call Flagging AI | Not included— | Included | Included |
| Ira AI requests / month | 1,500 | 3,000 | 7,500 |
| Ira AI tokens / month | 1,08,00,000 | 2,16,00,000 | 5,40,00,000 |
| Communication | |||
| Communication hub | Included | Included | Included |
| Emails / month | 2,000 | 10,000 | 50,000 |
| Logged calls / month | Not included— | 500 | 2,000 |
| Call minutes / month | Not included— | 500 | 2,000 |
| Call recordings | Not included— | 500 | 5,000 |
| Communication events / month | 2,000 | 10,000 | 50,000 |
| Analytics | |||
| Advanced reports | Not included— | Included | Included |
| Saved reports | 1,000 | 10,000 | 1,00,000 |
| Dashboards | 3 | 20 | 100 |
| Integrations | |||
| Integrations | Included | Included | Included |
| Webhooks | Not included— | Included | Included |
| REST API access | Not included— | Not included— | Included |
| API requests / month | 10,000 | 50,000 | 2,50,000 |
| Webhook deliveries / month | 2,000 | 10,000 | 50,000 |
| Storage | |||
| Expanded document storage | Not included— | Not included— | Included |
| File storage | 5 GB | 20 GB | 100 GB |
| Collaboration | |||
| Projects | Not included— | Not included— | Not included— |
Published plan snapshot: 19 October 2026. Current pricing, tax and entitlements are confirmed in the existing checkout.
A clearer way to choose.
Is WhatsApp included in the CRM price?
The standalone WhatsApp Business API subscriptions on this page are priced separately per business number. CRM plans are priced per user. WhatsApp subscription plans do not include CRM leads.
What happens after I select a plan?
Choose your plan and, for CRM, your number of users. Review the monthly subtotal and included features, then continue to the existing Insta AI 365 checkout for account, billing and payment details.
Are there annual plans or a free trial?
The published catalogue shown here is billed monthly and does not offer a free trial. No annual discount is assumed.
What about GST and WhatsApp message fees?
Listed subscriptions exclude GST. The payment checkout confirms applicable tax. Meta messaging charges are additional for WhatsApp and carry no Insta AI 365 markup.
Can I get help choosing?
Yes. Contact the team with your number of users, business numbers and the workflows you want to run. We will help you compare the relevant products.
A CLOSER LOOK
Compare the full monthly cost before you choose
CRM pricing is per user, with a minimum of three users. At the published monthly rates, three Essential seats total ₹1,497, three Growth seats total ₹2,247 and three AI Pro seats total ₹2,997 before GST. Compare record limits, storage, automations and AI allowances as well as the seat price.
WhatsApp Business API pricing is per number: ₹499 for Lite, ₹999 for Business API and ₹1,499 for AI Optimisation per month. GST and Meta message charges are extra. Buying a WhatsApp plan does not include CRM seats. Use the checkout review to confirm your selected product and monthly subtotal.
Questions about CRM Pricing & WhatsApp Business API Plans in India
How much does CRM cost for a three-person team?
At current published monthly prices, Essential costs ₹1,497, Growth ₹2,247 and AI Pro ₹2,997 for three users, before GST. CRM requires a minimum of three users.
Are CRM and WhatsApp subscriptions separate?
Yes. CRM is charged per user and WhatsApp Business API per business number. Compare both on this page and select each product according to your needs.
Is there a free CRM trial or free plan?
Insta AI 365 does not currently offer a free CRM plan or trial. Book a demo and check plan limits before purchasing.
Your next move.
Beautifully simple.
Explore CRM and WhatsApp plans together. Choose the right starting point.